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Consumer's Buying Motives
For Small Businesses
The chart below shows consumer's
buying motives. They are generally categorized into two groups—Rational
or Emotional influences for purchasing products and services.
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RATIONAL
Economy of Purchase
Economy of Use
Efficient Profits
Increased Profits
Durability
Accurate Performance
Labor-saving Safety
Simple Construction
Simple Operation
Ease of Repair
Ease of Installation
Space-Saving
Increased Production
Complete Servicing
Good Workmanship
Low Maintenance
Thorough Research
Curiosity
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EMOTIONAL
Pride of Appearance
Pride of Ownership
Desire of Prestige
Desire for Recognition
Desire to Imitate
Desire for Variety
Timesaving Fear
Desire to Create
Desire for Security
Convenience
Desire to Be Unique
Availability
Desire to be Unique
Curiosity
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The Six "O's" of Organizing
Customer Buying Behavior
- ORIGINS of
purchase: Who buys it?
- OBJECTIVES
of purchase: What do they need/buy?
- OCCASIONS
of purchase: When do they buy it?
- OUTLETS of
purchase: Where do they buy it?
- OBJECTIVES
of purchase: Why do they buy it?
- OPERATIONS
of purchase: How do they buy it?
Learn More in the Getting
Started Area.
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