Demographics

Find out as much as possible about who your market is.
Have a general picture of who your market is, then be able to back up that information with solid numbers and statistics about the size of your market.

Be able to describe your typical customer in detail: What is the age group, gender, education level, family size, income level, and geographic location. You may also need to take into consideration age, regions, income, and education levels.

Market Research
Research the maket and look for data about the regions where higher densities of these specific groups can be found. The Bureau of Labor Statistics and the U.S. Census Bureau have information about annual spending levels in the major categories of expenditures, and age groups in specific regions.

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