Elements of a Marketing Plan

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Elements of a Marketing Plan
Outline of a typical marketing plan

Your written marketing plan should include the following sections:

I. Executive Overview

II. Market Review

Trends overview
Market segments
Target market
- primary
- secondary

III. Competitive Review

IV. Product and Business Review

V. Strength, Weaknesses, Opportunities, Threats

VI. Goals and Objectives

Sales objectives
Marketing objectives

VII. Strategies

Positioning
Product
Pricing
Distribution
Communications/Promotion

VIII. Action Plan and Implementation

Media plan
Budget
Schedule
Assignments

IX. Evaluation

Lead tracking systems
Sales reviews

For detailed information on marketing, please visit the Getting Started area.

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