Target Marketing4Biz
Try Market Segmenting

Concentrating your efforts on one or a few key market segments (target marketing) will get you the biggest bang for your buck.

There are two methods used to segment a market:

1. Geographic – Specialize in serving the needs of customers in a particular geographical area.
   
   For example, a neighborhood convenience store may send advertisements only to people living within one-half mile of the store.
   
   
2. Customer – Identify people most likely to buy the product or service and targeting just those groups.
   
   Identify your customers by their age, sex, income and educational level and residence. At first, target only those customers who are more likely to purchase your product or service. As your customer base expands, consider modifying your plan to include other customers.

Marketing Plan Brief >>

For more information about target marketing, please visit the Getting Started area.