Your Marketing Plan4Biz
Essential to any business Startup

Develop A Marketing Plan
The key element of a successful marketing plan is to know your customer's likes, dislikes, and expectations. By identifying these factors in writing, you can develop a marketing strategy that will allow you to arouse and fulfill their needs.

Your marketing plan should be included in your business plan and contain answers to the questions outlined below:

• Who are your customers? (Define your target market.)
• How will you be competitive?
• Are your markets growing? steady? declining?
• Is your market share growing? steady? declining?
• Are your markets large enough to expand?
• How will you promote you product or service?
• How will you attract, hold, and increase your market share?
• How will you sales strategize?
• What pricing strategy have you devised?

Click here to view a sample marketing plan outline.

General Marketing Ideas

• Never let a day go by without engaging in at least one marketing activity.
• Set specific marketing goals every year.
• Review and adjust your goals every quarterly.
• Determine a percentage of gross income to spend annually on marketing.
• Maintain a personal file of ideas for later use.
• Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
• Always carry business cards with you.

For more marketing information, please visit the Getting Started area.