Fill'er Up
Promoting your business is like gassing-up your car. . . it can't run without it!

DRIVING EFFECTIVE PROMOTIONAL STRATEGIES

Salesmanship
Promotional strategy is the fuel that runs a strong marketing vehicle, and salesmanship is its driver. Good salesmanship is essential for many small business to succeed usually because of the limited funds to spend on advertising.

Many small and home-based business owners are their company's salesperson, however, if you have others selling your product or service, it is imperative that your sales team and sales message adhere to your marketing theme—that is, they must be on the same page as your planned image and position. Also, they must be always be consistent because they'll see and talk with your customers every day.

Educate your sales team on the objectives and strategies you've planned and keep them constantly updated and fully informed on advertising, promotions, direct marketing, and any other marketing tools you are using.

Trade Shows
Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. Your company's presence at key trade shows and exhibitions can increase your sales and improve recognition of your name and products within your target market. Trade shows are excellent for introducing new products, services, or changes in your company name or image.

E-mail Marketing
E-mail is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. They're relatively cheap to do and response rates are generally strong. Don't SPAM your customers, though. SPAM will surely turn customers off—Besides, it's illegal!

Web Presence
A web site can be a virtual marketing brochure for your business, that you can update on demand with little or no cost. Depending on your product or service, your presence on the Internet can be a useful marketing tool by providing timely information, service, and support. (See the Resource Area for more information)

E-Commerce
E-Commerce, a virtual store on the Internet, has redefined the marketplace, altered business strategies, and allowed global competition between local businesses. If you sell a product(s), e-commerce is an option that you must consider to successfully compete in today's market. (See the Resource Area for more information)

Advertising is the forerunner of business promotion.
You can begin with strategically targeted direct mail campaigns and classified advertisements as effective, low-cost mediums. Advertising strategies are thoroughly discuss in the next section.

Advertising Your Business >>

Target a group
segment most likely to be interested in your service or product, then strategically market to that particular group.