Give Them Incentives to Buy
Entice your customers to make purchases

PROMOTIONS
A promotion is based on using incentives, such as sales, a price discount, a buy one get one free purchase, and other offers, to entice your customers, and to get your customers to act positively toward your product or service.

Below are several examples of promotions used today:

• Price discounts and sales
• Coupons
• On/in pack discounts
• Rebates
• Sweepstakes
• Samples
• Premium items sent or sold in packages
• Packaging
• Events

To put together promotions that work, you should put yourself in the place of the customer. What would get you excited about a product or service? Once you have a unique idea that you believe will be of interest to your market, make it simple to understand and provide good benefits and outcomes.

Watch Your Competition
It is important to watch the promotions your competition offers, but be careful about always reacting with a similar promotion. If your product is better than your competitior, and if you've advertised this, then the customer may buy your product even though the competition's is less expensive.

There's no doubt that sales promotion has a place in your marketing strategy. Just remember to
avoid repetitious and boring promotions, and keep them
to a minimum.

Driving Promotional Strategies >>

Your promotions must stay on target with your objectives and your marketing message.