Public Relations
Continued

You have to work at PR. You must plan and execute the plan. There is a whole set of tools for public relations and publicity, just as there is for advertising.

Public relations tools include:

Community Outreach
Help to build community awareness by participating in local events, donating to nonprofit organizations, networking and educating its citizens. Other examples include:

• Community involvement
• Lobbying activities
• Socially responsible activities

Special Events
Build your company's reputation and influence in your industry by taking part in trade shows, conferences, training seminars, in-store demonstrations and trial offers. Other examples include:

• Speeches or appearances at seminars, conventions, etc.
• Local, regional or national talk shows and other programs
• Online chats and forums

Marketing Communications
Keep in continuous touch with your market and community by publishing informational booklets and brochures, inserting slip sheets in your invoices, and writing personal notes and letters. Other examples include:

• News releases
• Feature stories and interviews
• Exclusives
• Opinion pieces
• Photos

As you develop and bring a new product or service to market, you should
begin your public relations planning early in your business.

PR Elements To Consider >>