What's In A Name

Naming Your New Business
Deciding on a name for your new business is very important. It 'brands' the new venture and helps to grab the attention of potential customers.

Apply the following advice when selecting a name for your business:

• Choose a new name that's easy to remember. A catchy name that sticks in peoples minds.
• A good name should reflect what you do, your mission, and what it's like (or would be like) to do business with you.
• Try to pick a name that tells customers what product or service your business offers.
• Chances are, your favorite name choices are already taken. Carefully check trademarks, and unless you use your own name, be sure to register the business name with with the county clerk in your city.
• Avoid Acronyms unless they actually spell something familiar. Letters are hard to remember.

Remember, what you name your business can determine how much your customers will notice you.

Stage 2: Choose a Business Structure >>